Kahn

Great brands have always been surrounded by great stories and a great story can never be told too often.

ideas: what we do

• Is your idea branded?

  at Kahn Creative Partners, we:

  provide the strategic foundation
  
  for powerful brand narratives
  
  that inform, entertain, inspire, enlighten and influence.

  

  

  what it looks like

  • Consumer Insight Studies
  • Communications Planning
  • Brand Experience Blueprints
  • "Day In The Life" Ethnographic Maps
  • Strategic Alignment Maps

  for example:

  to rebrand the learning department in a global organization, we led a researched-driven approach...

  

  ...re-envisioning positioning, identity, communications, the environmental experience - even the way the department structured its approach to education and coaching.

• Have a culture transforming idea?

  what we do:

  connect with people in their work environments
  
  through human encounters that engage the head and the heart
  
  and fuel meaning conversations, dialog and learning.

  

  

  meaning things like:

  • Employee communication programs
  • Leadership alignment workshops
  • "Living the brand" engagements

  once a client asked:

  How do we transform a sales organization to be more empathetic and flexible? How can we build enduring relationships with customers?

  we said:

  Move from:

  • Pushing products and messages
    
    to
  • Creating positive customer experiences

  Our change management initiative placed customers at the center of the business - resulting in measurable increases in employee engagement, customer value perceptions and ultimately sales.

• Is your idea experienced?

  for branded experiences, we:

  establish and strengthen constituent relationships
  
  through marketing campaigns
  
  built into the physical landscapes where people live, work and play.

  

  

  some of the ways we work:

  • Event & experience architecture
  • Meetings, conferences, road shows & tours
  • Branded environments, like visitor centers, exhibits and consumer experiences

  for example, there was a four-day user conference to launch a new brand:

  first: We developed an integrated architecture to create an engaging brand experience

  next: We deployed new technologies to strengthen customer relationships (like integrating PRM with CRM)

  then: We engaged people in conversations before, during and after the conference through "Connectatinforum" social networking

• Need to explode an idea into a campaign?

  here at kahn creative partners, we:

  stimulate meaningful dialogue
  
  around brands or issues
  
  across strategically appropriate media.

  

  

  we draw on:

  • Digital
  • Print
  • Video
  • Social
  • "Live"

  Like the time we led an initiative to recognize and appreciate diversity across a huge organization:

  WHY: Heighten awareness of an inclusive cultures as it supports customer experiences

  WHO: High-level business leaders

  WHAT: Design, develop and launch a multi-channel campaign

  WHEN: 7 month campaign

  HOW: Microsite, email campaign, print collateral, launch events, video production, environmental outreach

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

— Maya Angelou